Digital Marketing is becoming much more important as businesses move away from strictly brick-and-mortar operations and begin to expand their brand online. Ten or fifteen years ago, most businesses were hiring trained experts and spending much of their budget on both real-world and digital marketing.
Unfortunately, even in 2019, there are way too many myths about digital marketing that are leaving entrepreneurs and small business owners confused, overwhelmed and well, clueless. Luckily, I’m here to dispel these myths and help you get your marketing plan up and running!
So, here are some digital marketing myths you need to completely forget about:
Digital marketing is too difficult for the “less technologically-capable”.
Okay, so maybe this isn’t really a myth. But its a common belief held by many entrepreneurs and startups. While its great to have a lot of digital marketing knowledge, you aren’t limited if you don’t. Much of it involves the use of targeted keywords, key phrases, catchy graphics, and relevant content. This might sound like a lot to learn. But there are very useful websites out there to help you find niche-related short and long-tail keywords.
There are also free (and paid programs) like Canva, and Adobe SparkPost to create great graphics, and scheduling software to help you stay organized . While there’s more to it, you can learn a lot through experience and research, and there are always experts out there if you need advice or assistance.
You don’t need to keep publishing content.
You may think that once you have your website up and running, you can just sit back and watch the traffic start flowing in. Well, that isn’t really the case. Content marketing is a very important way of reaching your audience. And they’ll come to expect you create and share this content somewhat regularly.
All of your online marketing should be sales-related.
When most people think of marketing, they think of selling something tangible. While marketing is technically selling… most of your marketing should be focused on selling an idea, not a product. Regardless of what your niche or industry is, focus on marketing your brand and your story first.
Using multiple platforms is unnecessary.
I can’t say this too many times. Social media is an important digital marketing tool, and using multiple platforms allows you to reach a larger audience. If you’re not a social media pro, that’s okay! But at least use the big three; Facebook, Instagram, and Twitter. Other networks like Pinterest and YouTube can be especially useful for certain industries, as well.
Now I’m not saying you need to start an account on every platform out there. But pick the most comfortable and helpful to you, and stick to them. Many people utilize multiple social media networks daily, so if you want to reach them, you should too!
There are too many social media platforms to have a truly effective strategy.
While its true that there are a lot of social media platforms, that doesn’t mean you can’t come up with a great SMM strategy that works for you and your business. Fortunately, social media platforms allow for targeting and advertisement, and most of them can be included on scheduling programs like Buffer or Crowdfire.
Whatever social media platforms you use for digital marketing, remember; sharing the right content, at the right time, to the right people, can make a huge impact to your online brand presence.
SEO is a one-time project.
An initial review of your website’s Search Engine Optimization is important. You want to be sure you’re using the most effective keywords and phrases, and that your content is easily found and indexed by search engines. But SEO needs to happen regularly. As trends in your niche and content change, you need to keep your website updated.
While everyone strives to get to the top of the search engine results page, they may not realize that poor SEO practice means you can lose your spot to a site that is better maintained and updated more often.
You must always put on a business-front.
Entrepreneurs and small business owners often think all of their content and digital marketing pieces need to be about the business and its services or products, and that’s it. But people want to make a connection to your brand, and the only way to do that is to personalize your image. It’s okay to put your best face forward. Literally. While you don’t have to divulge your whole life story or day-to-day personal happenings; allow your clients to get to know you!
Share some personal thoughts or a photo or two. This is especially helpful over social media. Remind your clients that you’re still human. People may not be able to relate to a business, but they can definitely relate to the person running it.While some of us make digital marketing a career, others use it to boost their business profits and create an amazing online presence.
So, forget the myths and stop limiting your business potential.